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About Us

Our Story

Whenever "Masters of Dirt" founder Georg Fechter and his business partner Arthur V. Magnus, CEO and Managing Director start a new project they are bound to do something exciting!

They have put together the world's most successful "Freestyle MX & Bike Show" – a show of superlatives.

They are now continuing this success to a new project.

Their own MASTERS OF DIRT fashion collection has been on the market since fall 2013 and is a huge success all over Europe.




Our mission to fashion
We offer authentic, rider influenced, high quality fashion to everyone who loves our MOD lifystyle. Our fashion collection contains a mens, ladies and kids line.
We are proud to have - Martin Seeh, as our new fashion & retail director - on board now. Martin is a long time snowboard & surf addict, working in the fashion industry for about 20 years. He used to distribute several leading brands such as Billabong, K2, Atlantis Snowboards, Dragon Optical, Arnet, Wunschkinds, .. and many more. He successfully ran his own retail stores for many years and in 2003 won an award for one of the leading surf/snowboard/skate/fashion shop in Europe.
So we are convinced we are able to offer an authentic, high quality fashion line to the world!




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